Fax: 707-725-3419 | fortuna@sportandcycle.com

Fax: 707-444-2401 | eureka@sportandcycle.com


"The go to source for quality athletic uniforms and equipment for schools, leagues, teams and individual athletes."

About Us

Sport & Cycle is a rare breed of Team Dealer. We bring back the lost art of Customer Service. With close to 40 years of experience, selling all the top athletic uniform equipment brands in the industry. We are proud of our reputation as the best choice for NorCal Coaches, A.D.’s, Equipment Managers, Leagues, Etc. We will flat out take care of you, communicate fast, and save you money along the way.

Sport & Cycle, started by a father & Son duo, Ken and Todd Dunaway, opened for business in December, 1979. Over the years, we have since grown to become one of the largest, most respected & trusted institutional team dealers in all of NorCal, servicing hundreds of Middle & High Schools, Community Colleges and D1 athletic programs, as well as city rec leagues, youth sport programs, military, prisons, and more.

We also operate two retail stores, our original location in Fortuna, CA and Eureka, CA. We employ team specialists at both locations who regularly get out and travel all over the North State, servicing not just the north coast, but in areas in and around Redding, Chico, Red Bluff, Sacramento, Napa, San Francisco, East Bay, Marin, Sonoma, Lake & Mendicino counties, Yuba City/Marysville, Southern Oregon, and beyond! We’re all over the place!

We offer custom screen printing – including helping you create new art – (we will email you an art proof for approval as part of the ordering process), we also do embroidery, and sell several brands offering custom sublimation.

Contact us today to place an order or to discuss what you’re looking for. We will ship your items the same day, or work up a special lowdown quote & email it to you promptly. We’d love the opportunity to prove to you that we can be a true asset to your school or program.

Please navigate our website and contact us with any questions or to place an order or get a quote!

We truly appreciate your loyal business and understand it is the lifeblood of what we do!